Promoting and Selling Products or Services

Question: Discuss about the Promoting and Selling Products or Services. Answer: Introduction: The marketing is all about promoting and selling products or services including research of the market and advertising. All efforts of marketing have ensured better customer demand. The chosen article for this assignment is all about how Woolworths reinvented its B2C model to meet the B2B market (Williams 2016). In the current phase, Woolworths has changed its online capabilities to accomplish the emerging trends in purchasing grocery businesses. The head of B2B of Woolworths, Jae Eddison, revealed that the company is expected to give customer a greater choice, while offering the improved level of B2B convenience. The current statistic of the Australias grocery market investigates that the companys B2B approach is the most popular with 2.5 million registered businesses in the country, 700000 of which aggressively working and representing a $7.5bn in impending opportunity (Williams 2016). Previously, Woolworths was practiced B2C model and faced the complexities in result of broad targ et market size and profile. To adapt the approach of B2B marketing, Woolworths started to introduce new online offerings by promoting Woolworths Online as the place businesses can purchase all grocery need in a one-stop-shop delivered to then to save money and time. The companys B2B marketing model has also provided tailored business support. By this application, the company understands that market with massive volume opportunity tends to be more competitive and the average customer value is considerably lower (Woolworths Online 2016). Woolworths suggests that potential customer value needs to be evaluated by prioritizing them by using accurate profiling and ongoing tracking. By the process of reinventing B2C business model to meet B2B demand of the market, the company learned some valuable operational lessons. Now Woolworths would like to receive reliable services, support, quality and easy access to information (Woolworths Online 2016). In this context, B2B model has found appropr iate for ensuring improved new digital offerings such as a fully integrated disability accessibility website and many more. References: Williams, A. 2016.How Woolworths reinvented its B2C model to meet the B2B market. [online] Cmo.com.au. Available at: https://www.cmo.com.au/article/595918/how-woolworths-reinvented-its-b2c-model-meet-b2b-market/ [Accessed 22 Jul. 2016]. Woolworths Online. 2016.Woolworths Supermarket - Buy Groceries Online. [online] Available at: https://www.woolworths.com.au/ [Accessed 22 Jul. 2016].